Due to an ever-increasing supply of live catfish in East Mississippi and West Alabama, Heartland Catfish Company purchased the Southern Pride Catfish plant in Greensboro, AL, from American Seafood Group. Immediately, the company began processing fish from the local area in the Greensboro plant and working to implement the same the state-of-the-art equipment and processes at work in the Mississippi plant. The addition of the Alabama plant brought Heartland Catfish Company’s total capacity to 110 million pounds of live catfish per year.