The average grocery store offers customers more options than ever before, but sometimes the sheer variety of choices can be overwhelming. In the face of such abundance, many shoppers find themselves relying on packaging to guide their purchasing decisions. Packaging plays an important role in a product’s success; first by helping products stand out among the competition and also by providing customers with important information about the contents within. Heartland Catfish is proud to offer its retail clients a range of custom packaging options to support the exact needs of their establishment and their shoppers.
Aesthetic Appeal
Aesthetic appeal is no small thing in the food retail industry, as many grocers well know. According to the American Marketing Association, grocery retailers discard nearly 15 billion dollars of perfectly edible produce per year because it is not attractive enough to tempt shoppers. Other sectors of the food and beverage industry may be less prone to variations when it comes to the look of their product, but they are certainly not exempt from consumers’ visual expectations. Among dozens of similar products, every element of an item’s packaging is designed to attract shoppers and send a visual message to potential buyers. Heartland Catfish’s custom packaging helps your catfish product stand out amid competitors and conveys the legitimacy of your company’s brand name.
Always Accurate
Beyond enhanced visual design elements, most commercial food products are required to display important nutritional information on their packaging. Heartland Catfish’s custom packaging accurately reflects the nature of its contents while remaining compliant with the FDA’s food labeling laws. Heartland can also customize details like recommended serving sizes, caloric content, ingredient composition allergen warnings and more to help shoppers make educated choices about their purchases.
Customization does not end at the packaging itself; when choosing custom packaging customers can specify the exact sizing, shape or variety of cut(s) they wish to sell under their own label. Thanks to our advanced automation systems, Heartland Catfish is always packaged securely and efficiently. Our systems minimize waste while allowing us to monitor, grade and weigh individual fish before and after processing to confirm true net weight, ensuring the final product is accurately sized for greater consistency.
Proudly based in the United States, Heartland Catfish is committed to providing grocers, restaurateurs and other retailers throughout the food service industry with sustainable, U.S. Farm-Raised Catfish. Visit Heartland Catfish today to learn if custom packaging is right for you and contact a member of our sales team. Customization options available are based on volume of customer.
